And again it's all about the money. Group Lotus' aim is to play a bigger role in the sports car market. They increase their range and want to attack the big players. Therefore they need big marketing – and clearly that is F1. So they decided to go with Renault F1.
Why? It's the best placed not "married" car on track AND they have huge connections to Russia (via Petrov even to the
Dear Leader Vladimir Putin) – a big market for luxury (sport) cars. (BTW: With this constellation Petrov has a secure cockpit.)
Why not Team Lotus formerly known as Lotus Racing? Anyhow both Lotusses (sorry
) have roots in Malaysia.
Simple: There's no marketing effect driving behind the field.
Now some conspiracy theory that came to my mind: Why did Tony Fernandes & Co. choose the Lotus brand to start the team with? It was something like a last minute decision IIRC. Did they hear about the Group Lotus plans and wanted to play along to make some money?
BTW: I neither hate Renault F1 nor Lotus Racing, just associating. No bashing, please.
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