You're thinking of polarizing particles of air flowing around the car doing 300 kph? Sounds a bit star-trekish ;]
...but i guess if anyone mastered this technique, he/she would not need to worry about the tires, as he/she wouldn't be using them anymore
As for my idea - what about making use of seebeck/peltier effect on brake discs and any other high temp parts to feed KERS continuously with seebeck effect and control temperature to its optimal value with peltier effect? This can be done quite effective, the question is - would it be legal?