Ferrari sued by Ford

[ced381]

Just imagine what would happen if Ford created a track-only car and then named it Ford Enzo...

The F-150 brand is as important to Ford as Enzo is to Ferrari, mainly because it kept them afloat recently and it's their best selling vehicle ever.

Way to go Ford.

[dren]

And now for the comedy hour:

F-150® is an established and important Ford trademark and the name of the best-seller in Ford's F-Series, America's best-selling trucks for 34 years and best-selling vehicles for 29 years. Through extensive sales and advertising and exclusive use, Ford has earned invaluable goodwill in the F-150® trademark. That hard-won goodwill is seriously threatened by Ferrari's adoption of "F150."

When Ferrari announced the name of its race car as "F150," Ford asked Ferrari to change the name. Ferrari did not respond in a timely manner, leaving Ford no choice but to take legal action to protect its important brand and trademark rights.

... They can't actually believe a Formula 1 team would try to trade on the image and goodwill of a BIG HEAVY SLOW PICKUP TRUCK. I'm from the U.S. and absolutely embarrassed by this ...

Ford vs. Ferrari goes back decades.

[AbbaleRacing77]

Truthfully it's not worth fords time or money. Just big ego's and free advertising. The only people making money on this are the lawyers.

[Pandamasque]

LOL @ http://joesaward.wordpress.com/2011/02/ ... -explains/

[Florio]

Ferrari has now renamed it to the F105th Italia.

[Dragonfly]

Didn't read the thread.
This is simply pathetic.

The world is going crazy, I'm waiting for someone to get a patent for the most popular human names and everyone else wanting to name a child would have to pay royalties or whatever it's called

[n_anirudh]

Haha..looks like they did exactly like I said a good 10 hrs earlier rename to F150 italia, (posted on 2nd page of the thread )

[bettonracing]

These Ford guys are taking this thing a little too seriously...

[youtube]http://www.youtube.com/watch?v=8RNbbDRd ... r_embedded[/youtube]



Regards,

Kurt

[Goran2812]

To me it looks very valid.

Search F150 in Google and a Ferrari f1 car pops up. Ford does not need this so Ferrari pay for the damage.

Search F-150 in Google and a Ford pickup Truck pops up. No way Ferrari should pay for anything... Greedy Ford bast****...

[mx_tifoso]

Worth noting however, is that the truck in the video above was hardly damaged, all it will need is an alignment and she's back to normal. The 458 on the other hand...

[Giblet]

While it seems childish, it does make sense for Ford to protect their brand, and Ferrari were being stupid for not responding to them, and making them go to court.

[Shrieker]

The 458's damages will be covered by the F-150 (the truck one ) driver's insurance.

[myurr]

While it seems childish, it does make sense for Ford to protect their brand, and Ferrari were being stupid for not responding to them, and making them go to court.

Beyond that I believe that it is a requirement under US law that you must defend your trademark or you will lose it. If Ford had not confronted Ferrari then they would have lost the trademark of the best selling car/vehicle in the World.

I still find it incredible that so many people are criticising Ford when Ferrari would do exactly the same thing if one of their trademarks was being used in this way.

[Pandamasque]

In which way? It's a racing car name not a trade mark. Peugeot are now using the same name for their race car that Porsche used in the 60-s. Big deal. If one carefully looks at racing car names as well as engine nomenclature one may find a lot of work for the layers.

[andartop]

I think the whole issue is so silly that if it was me making such decisions I would fine both parties for wasting court time and resources. Ford for being unreasonable and Ferrari as they should have known better. I know there are all these trademark laws in place but some common sense every now and then wouldn't hurt.