When you own an IP like that, you need to protect it. Even though the Ferrari is not a truck, and everybody knows that, the two names do overlap, and on the internet, it will make a difference. If the Ferrari wins the WDC, and someone wants pictures of a ford truck, they might not understand why they get all these racing car pictures. There is no good for Ford in any way that can come out of Ferrari sharing the name.Pierce89 wrote:The F-150 is a commercially available TRUCK. The f150 is a F1 car. There's no competition between the two. I think Ford is wasting EVERYONE'S time and money. Ford WOULD NOT lose their trademark had they let this slide.Enrage wrote:The simple fact is that Ford has a legal duty to protect their trademark. If they don't, they may lose rights to protect it in the future. It really is that simple, and it's not because Americans are "half-wits" (we aren't), or that we are overly-litigious (we are), it's simply Ford's corporate lawyers doing their job to ensure the company's ability to sue if, for instance, Chevrolet came out with an F-150 truck.
Whether you think it is frivolous or not, it all comes down to Ford NEEDING to sue Ferrari, as they ignored more polite requests to change the name in the early going.
When a giant car company says you are using their name, best answer them at the very least.
