xpensive wrote:.... like WB xplained earlier, you can pour as much money into it as you want to get an advantage, which would fit Mateschitz modus operandi like nothing else.
That wasn't exactly what I meant by Didi Mateschitz's MO. I meant some other points:
When Didi is faced with a problem of not having a partner for a business purpose because all the players are already taken by competitors he typically simply buys himself the hole business. He did this with Jaguar when he wasn't happy with Sauber any more as a partner. He did it again with Toro Rosso when it became too difficult to place young drivers at other teams. When the press in Austria did not give his enterprises enough coverage he simply bought himself a complete TV station and news paper. When F1 did not cover the USA he bought himself a NASCAR team. This is what I mean by MO.
Another aspect is the way he staffs his operations and Jaguar was the blue print. The essential aspect is technical competence, so he got himself the finest engineer in the business and gave him carte blanche to do what he wants. Newey practically ran that company from day one. But he has nothing to do with all the nitty gritty bullshit he doesn't want to be bothered with. So Didi got him a young bimbo - Horner - whom he can place in the line of fire for the press when something goes wrong.
That kind of MO we can find in PURE as well. You have a really impressive engineering staff and you have a bimbo - Pollock - to run the dogs and pony show. You see that money isn't an object when it come to the investment into the company. They get the finest of everything that is avaliable - the Toyota engine facility.
The point that xpensive mentions is less the MO but the basic business reckoning. At the moment we have to anticipate that power trains spending from the budget years 2013 to 2016 - which is one Concord period - might not come under any control at all. At the same time homologation will probably be lifted, so that engine manufacturers may supply inferior engine specs to customers. We do not know for sure but it is a very imminent possibility. In that situation Red Bull could not maintain top team status without control over their own power train and power train budget. Relying on Renault to match Mercedes and Ferrari in engine development would be foolish. So this would be the trigger or business rational for the PURE aquisition.