To all of the people who are saying "should replace x with y and keep z the same", you are failing to realise that the car has to work as a package. You can't just pick and choose parts and expect to magically find another 5 tenths.
Let's use vortex generators as an example. Vortex generators create drag by themselves, but can reduce drag as part of the package.
TBH, Aero is pretty much a black art. Most can get a rough idea, but few really understand it.