Pledging My Time - Lotus F1 Team Keeping Time with Richard Mille
Lotus F1 Team is proud to reveal internationally renowned watchmaker Richard Mille as Official Timing Partner to the team
The two-year deal will see branding appear on the team’s 2013 Formula 1 challenger – the E21 – in addition to driver overalls from the Spanish Grand Prix onwards.
Furthermore, a limited edition wristwatch will be produced using the very latest lightweight materials; pairing the philosophies of both the team and Richard Mille in representing the pinnacle of cutting edge technology.
Eric Boullier, Team Principal, Lotus F1 Team:
"The 2013 season has seen Lotus F1 Team get off to a strong start on track, and it is highly satisfying to see that success recognised in our off-track endeavours with the announcement of Richard Mille as the latest name to join our strong portfolio of partners. As a team we are extremely proud of our brand identity, and the innovative approach adopted by Richard Mille in the design and manufacture of their wristwatches is certainly in keeping with our core value of standing out from the crowd."
Richard Mille, Chairman, Richard Mille Watches:
"Many people know the high degree of technical expertise, innovation and sophistication that one can find in Richard Mille watches, and no outfit could be better suited to our brand values than Lotus F1 Team. This mutual love for exemplary technique and refinement represents an asset for a strong and constructive partnership."
About Richard Mille:
Heralded at their initial release in 2001 as a break from the past and a new direction of horology, the wristwatches of Richard Mille were from their very inception, extraordinary and uncompromising. From its establishment, the young brand would lay claim to a number of world premiere innovations that have seriously extended the entire field of horologic knowledge and invention. Three principles guide the brand’s concept; the best in cutting edge, innovative technology and a strong artistic and architectural dimension, a watch designed for ease of use and robustness, yet remaining extremely sophisticated. Each piece is finished and assembled by hand, reflecting what is best in the tradition of ‘haute horlogerie’.
via Lotus F1™ Team