automobilemag wrote:Why only 499 LaFerraris, rather than 500? we ask. “The ‘9’ is to underline the fact that Enzo Ferrari used to say that we should always build one fewer car than the market will bear,” says Cimatti. And with only about one LaFerrari being completed on average per work day, “499 cars works out to about two and a half years. After that, LaFerrari is too old for such a special car.”
The two year limit sounds like the genuine rational for the production run.
The bit about 1 less then than market is classic marginal cost/revenue theory, Henry Ford knew about that. However I'd say it's post rationalising the choice of a quirky number dreamed up in a PR meeting rather than genuine analysis of the market.