I recognize that we may be hijacking the Sauber team thread for Simona. Maybe it's time to split it? Anyways...
Interesting article on Simona's backers and their plans for her...
here's a snip...
Imran Safiulla met Pierluigi and Emanuela de Silvestro in 2006, after their daughter produced two podium finishes in a weekend of Formula BMW USA racing at Indianapolis Motor Speedway. The de Silvestros had reached the extent to which they could finance their daughter's burgeoning career, and the next steps would require exponentially more financing. Safiulla had it.
You look at the reality of strength of let's call her the everyday woman -- your wife, your sister, your mother, my mother, the everyday women, the not-size-zero, starving-themselves, wanting-to-be-somebody-else's-attachment, that is not the everyday woman. That is not the everyday woman's image in this country or anywhere in the world, so Simona potentially tickled this aspect of my passion because I thought it would be fantastic if there were a possibility to develop a sports athlete who could truly be a role model for young women.
Imran Safiulla
"He made all parts come together, final for me and for him, and then he took care of her and helped make her what she is now," Pierluigi de Silvestro said. "You need someone who is willing to make it all happen with all the problems that can happen with women. There are not so many people believing in the women."
The son of wealthy industrialists from Bangalore, India, Safiulla had been an investor in motorsports at various times since 2003, and was in search of the right driver, the right female driver, specifically, around which to build a concept that was part commerce and part social activism. The goal: Build a "gender neutral" socially progressive brand "without it being a feministic approach or the stereotypical take-your-shirt-off approach, which is basically appealing to the male demographic that all sports have done.
Safiulla said he realized from his youth the disparity between the opportunities afforded the "very strong women" in his family as opposed to others in Indian society.
"So this social consciousness definitely came from that," he said.
Though females make an ever-growing amount of consumer decisions, he said, marketing continues to skew toward males. Therein lies an unexploited niche. That de Silvestro's naturally projected image -- athletic, a grown version of the self-described "tomboy" who skied and fenced as a child -- was what Safiulla considered more of an "everyday woman" made her potentially the perfect bridge, he said, to women.
"You look at the reality of strength of let's call her the 'everyday woman' -- your wife, your sister, your mother, my mother, the everyday women, the not-size-zero, starving-themselves, wanting-to-be-somebody-else's-attachment, that is not the everyday woman," he said. "That is not the everyday woman's image in this country or anywhere in the world, so Simona potentially tickled this aspect of my passion because I thought it would be fantastic if there were a possibility to develop a sports athlete who could truly be a role model for young women."
For the whole article...
http://espn.go.com/espnw/news-commentar ... g-approach