Racing incident, IMO, but in any case they got the publicity they needed. This will be in every sport newsreel all over the world.
The racing reminded me of F3 cars, that is , racing cars after all, so not too bad. They get a thumbs up from me.
But weren't they supposed to stream it for free? It wasn't that difficult to find the race anyways, but my ducth is not that good and apparently quite pixelated. That's not what going for maximum exposure looks like in my book.
First improvement to bring for race 2: big fat numbers in the nose. Was there any way to distinguish the cars from the same team other than the drivers' helmets?