Exhibit #1. There is plenty of money in F1, but that money is heavily concentrated at the front of the grid
2013 Formula 1 Prize Money
Team. 2013 Standings. Column 1. Column 2. Total
Red Bill. 1. $35M $66.5M. $101.5M
Mercedes. 2. $35M. $56M. $91M
Ferrari. 3. $35M $45.5M $80.5M
Lotus. 4. $35M $38.5M. $73.5M
McLaren . 5. $35M. $35M. $70M
Force India 6. $35M. $31.5M. $66.5M
Saucer. 7. $35M. $24.5M. $59.5M
Toro Rosso. 8. $35M. $21M. $56M
Williams. 9. $35M. $17.5. $52.5M
Marussia. 10. $0. $14M. $14M
Caterham. 11. $35M. $0. $35M
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Exhibit # 2. The truth is that I don't have enough data to produce a proper study. However, I challenge anyone to watch a race with a stopwatch and record the amount of time that the leading teams cars are on the screen, vs that of the rear teams. In a single two hour broadcast Mercedes cars will be on the screen for thousands of seconds, where as Chaterham will be on the screen for less than 20 seconds (from my preliminary data). This exposure is an asset that allows the teams to give sponsors a return on investment. Negligible TV time means blank sidepods on cars which means even more financial disadvantage.