I appreciate the time you took to compose that post Ciro...and yes I did read through your link.
The problem with the 8 P's and Formula 1 is that ratings and attendance are slipping globally in spite of your claim that F1 meets each one of the P's. It also would assume F1 as a brand has something to sell. What is it they are selling? Auto racing?
While they are still quite high relative to other things, don't you think that the prestige of F1 in 2014 is much less than it was even 15 years ago? Declining viewership would indicate what they are selling isn't really selling well.
As xpensive pointed out, there is more than one approach to marketing these days, which is a good thing because it means people are willing to come up with new ideas.
But marketing is also at it's most effective when it is succinct, and to the point, or it feels
fresh.
Repetition works, but it can also have the opposite effect where the repetitiveness eventually turns the product/products/company into white noise where the target doesn't care anymore about the product. Everything has a bigger impact when fresh, as opposed to redundant. It's why smartphone manufacturers are constantly releasing new phones year after year...people want to feel like things progress even if they're set in their old ways.
Also if you treat everything like a checklist, it doesn't exactly adapt yourself to what customers want. Ex-GM Chairman Bob Lutz talked about a VP I believe it was who said he met every internal metric that GM had at the time on one of the cars they came up with. He said he was the first person to get all greens on the checklist, and Lutz asked him why isn't the car selling? Too much of a disconnect between the internal side and the public.
As it relates to Formula 1, you see this playing out where the disconnect between F1/FOM/FIA and the fans is tremendous. Fan input doesn't really matter...or I should say it only matters if the extortion scheme being run by Ecclestone is being threatened.
Mercedes were sold on the idea of sponsorship by the former group as a massive benefit I'm certain by Brawn and Haug. People say well if it wasn't a benefit, they wouldn't be there. That's not really true as you can have very bad ideas about what constitutes as "good" exposure if you aren't in tune with the public perception. Vodafone decided being associated with F1 in it's present incarnation was not worth the price to be linked to people like Ecclestone. Daimler on the other hand just turns their head...which is fitting given their rich association as a symbol of power for despots and dictators alike.
