Motor sports is the most relevant place for him to be a sponsor, because his type of product is used in motor sports. Every team own several machining centers, and I'm sure his team will be using Haas brand equipment. If the team does well, advertisements will some how reference the car was built using Haas machines.GitanesBlondes wrote: Of course to bring this in full circle, let's get back to the original point about F1 sponsorship and Haas, which is namely that Gene Haas is a moron. Claiming F1 is how he will sell Haas CNC to the planet is laughable as there are so many better options.
Sponsoring a Premier League team would be a far better use of his money as he is assured of a minimum of 90 minutes of exposure every match day as opposed to F1 which might give him 10 minutes per race, 20 times a year versus 90 minutes times 38 games in the Premier League...to say nothing if it's a team good enough to qualify for UEFA Champions League, and the various overseas matches that might be played.
Redbull, is in F1, because it has a corporate image to maintain, and it has low brand awareness in some sectors. For example my Niece used to be on Facebook 24/7, not she never uses it because her grandmother is on it. I asked her why over the holidays, and her response was simple and to the point, "it's not cool anymore".Manoah2u wrote:yes, but it hardly ever correlates to the consumer level.
on a business level, it's a whole different story. Obviously, that means brand awareness is neccesarily.
I say RedBull in F1 is also out of 'business level' interest instead of consumer interest. Most RedBull consumers are very young kids, and almost none of them know or watch F1, nor RedBull air race, or anything like that. Yet, they buy it at the store.
A business however, is more prone to buy RedBull because they are so popular in business circles. Let's put it like this;
That´s something you´ve whipped up yourself and presented as some sort of fact.GitanesBlondes wrote:Yes, it's quite true.
Do you think the bank sponsors are sponsoring to try and get people to sign up for new bank accounts?
That's not their primary purpose.
It's business-to-business marketing. They are trying to attract other companies to come to them to invest money or get loans from them.
Again....business-to-business marketing.
For a global sport, it's amazing how difficult it really is to attract sponsors. Most global companies see absolutely no value in F1 sponsorship.
It´s just factually incorrect, period.Except F1 doesn't attract any sponsors selling products to the average person.
So don't believe it. Not my problem if you want to believe otherwise.SectorOne wrote:That´s something you´ve whipped up yourself and presented as some sort of fact.GitanesBlondes wrote:Yes, it's quite true.
Do you think the bank sponsors are sponsoring to try and get people to sign up for new bank accounts?
That's not their primary purpose.
It's business-to-business marketing. They are trying to attract other companies to come to them to invest money or get loans from them.
Again....business-to-business marketing.
For a global sport, it's amazing how difficult it really is to attract sponsors. Most global companies see absolutely no value in F1 sponsorship.
And let´s not get too far away from your original statement.
It´s just factually incorrect, period.Except F1 doesn't attract any sponsors selling products to the average person.
Is it because there aren't any sponsors or is it because the Tobacco sponsorship all had to leave?GitanesBlondes wrote: So don't believe it. Not my problem if you want to believe otherwise.
The proof is in the numbers.
McLaren has no title sponsor.
Half the grid is broke.
No major sponsors in recent years.
Drivers who bring sponsors who wouldn't otherwise be associated with the sport were it not for the driver.
Yes...F1 is so attractive to sponsors.
I'm certain Bernie understands this perfectly well. However, in his position there is more than brand awareness., there also is competition. For example Johnny walker, their prescence will raise brand awareness for them, while other companies operating in the same(or similar market) wont see this brand awareness, this places them at a disadvantage, making it important for them to too sponsor F1, to make it clear that johnny walker isn't the only alcoholic beverage on the market. And what we saw since last year was that Martini and Smirnoff committed to a sponsorship deal.dans79 wrote:. Aparently this is a hard concept for Bernie to grasp!
http://en.wikipedia.org/wiki/Brand_awareness
Which I dont get, if you had every sponsor on the cars this year, more of those sponsors products will be found in the average household.Manoah2u wrote:on the exact same level with you here, Gitanes.
I won´t, i don´t get involved in beliefs as they serve no purpose.GitanesBlondes wrote:So don't believe it. Not my problem if you want to believe otherwise.
GitanesBlondes wrote:No amount of marketing sells me on any product period.
That's curious, how do you know the things that you buy even exist, or which shop sells those things?GitanesBlondes wrote:No amount of marketing sells me on any product period.
Richard wrote:That's curious, how do you know the things that you buy even exist, or which shop sells those things?GitanesBlondes wrote:No amount of marketing sells me on any product period.