And the point is that uk and us audiences are fine, no problem there, viewership on the rise.ChrisM40 wrote:Add in another factor, that the ITV coverage was absolutely diabolical, including ad breaks during the race and on one famous occasion missing the end of the race for a commercial break!Richard wrote:That graph is showing UK viewers, so I'd say it is closely linked to the fortunes of British drivers.
The peak in 95/96 coincides with Hill at his peak, then Coulthard kept the flame alive, then the decline in viewers during the Schumacher years.
The increase in 2007 co-incides with Hamilton bursting onto the scene, then Button's WDC in 2008, then the dream team of Hamilton & Button at Mclaren.
The viewers decline after 2010 due to the switch from free to air to subscription, which is also compounded by Vettel dominating and the UK drivers at Mclaren struggling.
But other important markets are shrinking, which is a worry.
What I've never seen is combined audience figures. I presume overall they must be declining because everyone involved seems concerned about ratings (sponsors included) but is it the case? And if so, how much? Is a U.S. consumer worth more to a sponsor than one in, say, India because of average retail spend?