Could someone recall if this situation was similar back in the 90's with Mclaren switching to Ford engines in '93 and Senna departing to Williams at the end of the season before Mclaren switching to Peugeot engines in '94? Marlboro remained the title sponsor till '96. Back then that was a big title sponsor.McG wrote:The reality is that McLaren don't really need a title sponsor at the moment. With all the Honda money they could probably go another year without a tittle or big sponsor. Last year McLaren themselves were operating on their biggest budget ever. There's money coming from somewhere.
People forget McLaren actually do have some sponsors. The small sponsors on their car probably make up a significant amount. There is also the work behind the scenes that JB and Fernando do, adverts and stuff. McLaren are known to work their drivers hard in that area.
Also McLaren and Honda are products themselves. Would 1 terrible year in F1 put you off buying a Honda or McLaren road car?
McLaren aren't exactly fighting to survive in F1 so let's not put a lot of weight on their lack of prominent sponsorship.
The partnership with Mercedes-Benz was a new chapter and remained with Mclaren until 2014. Was the Mercedes-Benz partnership starting from '95 similar to what Honda is doing now moneywise? If I recall correctly, the Merc engine back then was also unreliable, but was it similar sized deal?