ChrisF1 wrote:giantfan10 wrote:ChrisF1 wrote:Blackberry is dead, not surprised that Mercedes may have dumped them.
really? lol so Mercedes dumped 4 million a year because Blackberry is dead or do you think the fact that is was a limited deal and ended when it was scheduled to has something to do with it?
Deals are struck, re-negotiated and extended all the time. I am sure Blackberry would love to align themselves with the World Champions, who will likely win again in 2016, but that is very one sided.
If it was a benefit to Mercedes then they would have fought to extend. I haven't seen Mercedes annouce a new mobile partner, so clearly they prefer to not have a mobile partner to Blackberry, despite how huge the mobile and tablet industry is.
look it was a deal that had a specific start date and end date and its now over....no need to try to create a scenario in your head to make it appear as if Mercedes rejected Blackberry or some such nonsense... its highly probable that Blackerry did not attempt to renew the deal based on the 12 million dollars they spent over 3 years versus the returns they got as a company.Blackberry is in downsizing mode and cutting as much fat as they can.That to me is a more plausible scenario than the one that you present where Mercedes 2 time constructor champion basically threw away 4 million + a year because cold hard cash was no benefit to them.
this from the CEO of Blackberry on the deal with Mercedes:
“Given the conditions we were in in the last three years it worked in some places,” Chen says.
it’s about us because when we were very preoccupied with turning around the company . . . we really didn’t take advantage of the platform . . . The fact of the matter is we haven’t truly been in a position to take advantage of their platform and everything else.”
Chen agrees Mercedes’ F1 World Championship win in 2014 produced good foreign market exposure for BlackBerry, but he remains undecided on whether a new sponsorship deal will be signed."
and the decision has been made
