From: this PDF file -
https://www.google.com.au/url?sa=t&rct= ... Q_kvpd1Oee
Therefore, we can see that both IRL and NASCAR turn their focus
onto the driver by standardizing all their cars, limiting technological
development and testing, and providing strict regulations that stifle most
novel technological development for the cars in their series. Although
NASCAR has had much more success than the declining IRL series, how
can they both compare to Formula One?
These differences are reflected in the viewership for each series.
IndyCar has an average global television audience of 10.37 million
viewers over the course of a season, while NASCAR pulls an average of
148.17 million viewers ("IndyCar Price," 2009). Compare this to Formula
One, which generates an average global television audience of 527 million
people over the course of a season ("Formula One,” 2011). Viewership for
Formula One is over three times that of IRL and NASCAR combined.
When interviewing viewers about their choice in watching Formula One,
many people referenced the thrill of technological competition. Formula
One seems to attract not only speed-enthusiasts and car-lovers, but
“gadget-junkies” as well. Dave Banks (2011) of Wired magazine wrote a
column highlighting the ten reasons why people should be watching
Formula One. Some of the items on his list were: “1. The engineers are as
important as the drivers, 2. Science! 3. Teams know the importance of a
good computer, 4. They create some really cool technology, 5. It captures
the best of science fiction & fantasy, 6. The athletes are superhuman, 7. It
filters technology, like NASA, 8. Beam me up: the alien beauty of the
cars”.