McLaren 2015 livery

[j2004p]

Do you remember the livery when Mercedes started with Mclaren? And when it was with Peugeot?

And Ford!

[ScottB]

For me, they've shot themselves in the foot with their whole marketing campaign in the build up to this season. At every opportunity they've been showing red and white cars, churning out marketing collateral with white, black and rocket red / orange, constantly hinting at the 80's etc. To then wheel out what is, for me at least, a pretty poor attempt at a West era livery was only ever going to disappoint.

I mean, if they'd been showing us lots of shots of the West era cars, hinting at that colour scheme, I suspect it would have received a warmer welcome. Even if they'd just shown a selection of various different Mclarens, but not just the one iconic style. Don't get people excited about something you aren't going to give them, essentially.


I don't mind the retention of the chrome, it's been a Mclaren 'colour' since then the end of the West days, indeed, a brand less Mclaren in the modern sense probably is chrome with rocket red, as we saw pre Vodafone, which might have worked quite nicely. I don't quite get the rationale behind reverting to a livery most closely associated with their time as a Mercedes works team. Secondly, the way it's been done just makes it look bare, which could have been disguised a bit with a better livery.

In short, it was pretty underwhelming, which is the fault of whoever dreamed up the associated marketing campaign.

[mclaren111]

Clear now where Santander is !!!!!!!!!!!!!! =D>

[Gilles 27]

[quote="Gilles 27 I really hope it... Because this combination are too close to the passed Mercedes colors combo!
As a New technical and engine Partner a would be offended... Because it seems as they bemoan the past!

Do you remember the livery when Mercedes started with Mclaren? And when it was with Peugeot?[/quote]

Yes of course... but we live in a faster an more connected World as the 90's, where colors and Design has more importance than ever (look the RB logo and color)
The Mclaren looks now like a Minardi from the past, and yes this is not a compliment.

[Kiril Varbanov]

People weren't that late I can't credit the author, though, so "Author: Internet" #The favorite excuse of today's mainstream media:

[mclaren111]

"TJ13 has been repeatedly asserting since December 2013, that McLaren have no intention of adorning their new Honda powered car with a title sponsor. Honda do not want to suffer the same fate of diluted publicity that Renault have bitterly complained about during the Infiniti Red Bull title winning years.

It appears that Mclaren will unveil the MP4-30 in an entirely black livery. This will be a testing livery only and by the time Melbourne comes around, the debate over a title sponsor will be put to bed for another year"

Interesting comments

[ScottB]

"TJ13 has been repeatedly asserting since December 2013, that McLaren have no intention of adorning their new Honda powered car with a title sponsor. Honda do not want to suffer the same fate of diluted publicity that Renault have bitterly complained about during the Infiniti Red Bull title winning years.

It appears that Mclaren will unveil the MP4-30 in an entirely black livery. This will be a testing livery only and by the time Melbourne comes around, the debate over a title sponsor will be put to bed for another year"

Interesting comments

It's not just having a title sponsor that has been Renault's supposed issue with Red Bull, it's that the title sponsor is a car company that's been the problem.

I don't think Merc ever complained after a lack of exposure when it was Vodafone Mclaren Mercedes, or Renault themselves back when it was Rothmans Williams Renault.


Surely if Honda wanted to, in effect, be the title sponsor, there'd be a big ass Honda logo on the side pods, the wings etc. Why just the understated placements on the car just now?

[i70q7m7ghw]

"TJ13 has been repeatedly asserting since December 2013, that McLaren have no intention of adorning their new Honda powered car with a title sponsor. Honda do not want to suffer the same fate of diluted publicity that Renault have bitterly complained about during the Infiniti Red Bull title winning years.

It appears that Mclaren will unveil the MP4-30 in an entirely black livery. This will be a testing livery only and by the time Melbourne comes around, the debate over a title sponsor will be put to bed for another year"

Interesting comments

It's not just having a title sponsor that has been Renault's supposed issue with Red Bull, it's that the title sponsor is a car company that's been the problem.

That's not really true, Infiniti is part owned by Renault:-

http://news.bbc.co.uk/sport1/hi/motorsp ... 409120.stm

Renault would never have agreed it if they weren't happy with it.

[Manoah2u]

People weren't that late I can't credit the author, though, so "Author: Internet" #The favorite excuse of today's mainstream media:
http://i.imgur.com/wJJuiCb.jpg

looks so much better

[Manoah2u]

looks like the author of this news article had a visit here!!

http://www.worldcarfans.com/11501308807 ... ren-livery

it's a 1-on-1 on the reveal of the Mclaren Livery! HRT included =D>

this very thread

[Manoah2u]

For me, they've shot themselves in the foot with their whole marketing campaign in the build up to this season. At every opportunity they've been showing red and white cars, churning out marketing collateral with white, black and rocket red / orange, constantly hinting at the 80's etc. To then wheel out what is, for me at least, a pretty poor attempt at a West era livery was only ever going to disappoint.

I mean, if they'd been showing us lots of shots of the West era cars, hinting at that colour scheme, I suspect it would have received a warmer welcome. Even if they'd just shown a selection of various different Mclarens, but not just the one iconic style. Don't get people excited about something you aren't going to give them, essentially.


I don't mind the retention of the chrome, it's been a Mclaren 'colour' since then the end of the West days, indeed, a brand less Mclaren in the modern sense probably is chrome with rocket red, as we saw pre Vodafone, which might have worked quite nicely. I don't quite get the rationale behind reverting to a livery most closely associated with their time as a Mercedes works team. Secondly, the way it's been done just makes it look bare, which could have been disguised a bit with a better livery.

In short, it was pretty underwhelming, which is the fault of whoever dreamed up the associated marketing campaign.

exactly. Most of all, it just looks uncooirdinated and messy. those red mirrors just look awkward and it looks like the red just stops there even though it 'curvers' to the back of the car. It looks indeed like an old HRT, it looks like a backmarker, even.

but well, let's just face the obvious; this is gonna be it for 2015.

[Manoah2u]

so much better




btw, seems the red/white one posted before 'originally' comes from Reddit user G0DJESUS

[KingHamilton01]

so much better

https://lh4.googleusercontent.com/eEZot ... 07-h708-no


btw, seems the red/white one posted before 'originally' comes from Reddit user G0DJESUS

http://i.imgur.com/VIismqF.jpg

With regards to the red and white, this could still Happen!

[ScottB]

"TJ13 has been repeatedly asserting since December 2013, that McLaren have no intention of adorning their new Honda powered car with a title sponsor. Honda do not want to suffer the same fate of diluted publicity that Renault have bitterly complained about during the Infiniti Red Bull title winning years.

It appears that Mclaren will unveil the MP4-30 in an entirely black livery. This will be a testing livery only and by the time Melbourne comes around, the debate over a title sponsor will be put to bed for another year"

Interesting comments

It's not just having a title sponsor that has been Renault's supposed issue with Red Bull, it's that the title sponsor is a car company that's been the problem.

That's not really true, Infiniti is part owned by Renault:-

http://news.bbc.co.uk/sport1/hi/motorsp ... 409120.stm

Renault would never have agreed it if they weren't happy with it.

It is yeah, but the ongoing rumour has been that Renault feels like they don't get enough exposure / credit for their efforts, while Infiniti are doing well out of the deal. I'm not convinced myself, but it's a rumour that appears fairly often, so maybe there's some substance to it.

[Manoah2u]

why are we discussing renault rumours in the Mclaren livery thread?