McLaren 2015 livery

[bdr529]

I could do with an orange mclaren during the rests of the tests just to see how good that is, and then they can go red-white during the season. [-o<

Red-White offcourse can only be Marlboro colours so nobody should ever be allowed to run that, no matter how far off it is.

I must say you really confuse me

don't you recognise sarcasm when i respond to some shortsighted comment of another member? You can't just cut and copy-paste some line out of it's context.

here is the original discussion to clear things up

They can't go back to a livery that has connotations with tobacco. It's commercial suicide.

guess what they did now, then. total West-tobacco livery.

and what does Ferrari do? No hint of Marlboro, right?
Lotus? No hint to a JPS tobacco livery, huh?

Red-White offcourse can only be Marlboro colours so nobody should ever be allowed to run that, no matter how far off it is.

see the emoticon on the far end?

understand sarcasm?

Where did i here state Mclaren can't run red-white? Was that me or was that sulman?

Sorry I didn't take it as sarcasm, that is why I said I was confused.
thanks for clearing that up
PS. I'm a level headed guy, I could do with out the condescending remark at the end of your post

[Manoah2u]

PS. I'm a level headed guy, I could do with out the condescending remark at the end of your post

sorry for that, that was uncalled for, my apologies.

[ScottB]

All Mclaren were/are doing is stretching out the launch of the new team, trying to get the most press mileage out of the Mclearn/Honda combination again

I'm not sure, last year they unveiled the car with an obviously 'launch / testing' livery and said they'd change it for the first race. This year they never said anything of the sort, indeed they described the current colourscheme as being reflective of Mclaren corporate colours etc.

Could be wrong, but I suspect this could be a reaction to the general disappointment with the current effort, rather than something pre planned. If it was pre planned, they should have planned it better!

[Macklaren]

Ok... Just read Ron's detailed comments on the livery on autosport... Doesn't sound like it's changing any time soon

[bdr529]

sorry for that, that was uncalled for, my apologies.

No problem my good man

I'm not sure, last year they unveiled the car with an obviously 'launch / testing' livery and said they'd change it for the first race. This year they never said anything of the sort, indeed they described the current colourscheme as being reflective of Mclaren corporate colours etc.

Could be wrong, but I suspect this could be a reaction to the general disappointment with the current effort, rather than something pre planned. If it was pre planned, they should have planned it better!

I would have thought the same thing but there was mention of this paint job not being the final version even before we got to see this one.
I must say I'm not a big fan of this "test" version it looks unfinished, like they were trying to use up some left over tins of paint they had sitting on the shelf.

[FoxHound]

So Mclaren retain silver even though it has no affiliation with it other than through Mercedes.
I sense an element of shrewd PR to the decision, as by going white and black as mooted, Mclaren will no longer have the association to its successful past.

That association is worth $$$ to Mclaren via sponsorship and TV coverage.

I see no other plausible reason to keep it.

[acosmichippo]

As an artist I am disappointed that no one on the grid uses a minimalist approach to livery design.

The Marlboro cars were the perfect eye catcher, minimalist 2 colors and neon.

To say that a red and white car is a Marlboro car is ludicrous though. You can't trademark colors.

Mclaren should emphasize the "new era" with a livery that is even more high tech than the chrome and neon red/orange era was.

80's
White -Neon Red
00'
Chrome -Neon Red

The future era should be a revolutionary duo tone pearlescent white/transparent effect with a similar treatment neon red-orange RAL3026 in my opinion.

Mclaren is the only team with a propensity to truly stand out on a grid if they only have the courage to go for a minimalist striking design like they did in the 80's.


The current revealed design in my opinion is mundane and not the work of a particularly talented graphic artist.

completely agree - a pearl or metallic white with rocket red would be striking, modern, represent McLaren road cars very well, AND stand out from the rest of the pretty boring grid.

[gold333]

Yeah.

I mean they are going at graphic design like we are in 2004 for crying out loud.

With all the money being spent surely they can do something revolutionary with the paint. It just needs inspiration.

How about pearlescent white and neon red with transparency effects. As you walk around the car in the x, y and z axes the paint very subtly alters its shades in complementary fashion as if the car itself was being rotated about a hypothetical w axis in the fourth dimension.

The complementary tonal gradation changes in the pearlescent white at differing frequencies and in the orange-pink variation in the accent color would look random at first but they would follow an intuitive geometric pattern elevated into one higher dimension.

I mean, really... Anything but just a simple, boring paintjob.

It's 2015 for heavens sake, where is the futuristic Mclaren "innovation"?

[shamyakovic]

lost for words really

McLaren will change the livery of its Formula 1 car, says chief Ron Dennis, but only when big sponsors come in to justify the switch.

The silver, black and red colour scheme that features on the new Honda-powered MP4-30 has been met with a lukewarm reaction from fans - who have complained that it is not enough of a departure from the team's Mercedes days.

Speaking about the matter on the opening day of pre-season testing at Jerez, Dennis explained that he was not willing to embrace a bold change of colours simply for the sake of it.

"We have had the same [discussions about livery] inside the team: all of these people were saying, why don't we make it orange - because that was the old colour of McLaren?" he said.

"Well, I say, 'you just said it - it was the old colour of McLaren. Why the hell do we want to go backwards?'

"So what do you do? Do you create an aesthetically pleasing design? But for what purpose?

"This is the livery of McLaren. It has always been a combination of these colours - and it will only change for commercial reasons.

"It won't change just to make a few people in the company happier because they want it orange or they want it yellow."

Dennis said he fully understood the complaints about the colours, but reckoned in the longer term it will result in a better situation when big sponsors come on board.

"It will be far more recognised if we suddenly come out with a lime green car for the following reason: you will all know that we have a great deal of money coming in. So why would you react to Twitter [complaints]?" he said.

"Yes we could change colour. Yes we could do something more daring. Yes we could do all these things. But give me a reason why?

"If it is just to make something more aesthetically pleasing, that is not enough reason for me.

"Don't worry - it will change. But I will not say when."

http://www.autosport.com/news/report.ph ... 1422686704

[mclaren111]

Ron Dennis:

"It will be far more recognised if we suddenly come out with a lime green car for the following reason: you will all know that we have a great deal of money coming in. So why would you react to Twitter [complaints]?" he said.

I would LOVE a Lime Green Mclaren

[MBilcke]

Bring on the limegreen liveries, with fictif sponsors like euhm ... BP, limewire, ...

[Facts Only]

Ron Dennis:

"So what do you do? Do you create an aesthetically pleasing design? But for what purpose?
"

I cant be the only person who thinks this statement is completely mental. In a sport that is driven by marketing being aesthetically pleasing is a purpose in itself, what successful car/clothes/building/furniture/etc designer has ever said "I'm deliberately not going to bother making this look nice because there is no reason to do it"

It might help McLaren actually get a title sponsor if they could show that the car can look "aesthetically pleasing" without one. Mr and Mrs Marketing might look at it and think "that car looks great, our name would look excellent added to that" rather than "that looks rubbish, why would we want our name associated with that" Its even more important when you're mired in the mid-field as they were all last year (and likely will be this year), you need to stand out.

[Richard]

I understand what Ron is saying. He's running a blank canvas at the moment that fits with the existing silver/grey/black corporate branding. It's like selling a house, plain neutral colours work best because it's easier for the buyer to imagine their own colour scheme.

Or to put it another way, their branding will be all over the place if they changed to one colour now (eg orange, red, white) then had to change it again for a sponsor wanting something different. Not to mention the cost of changing the stationary, uniforms, office walls, etc...

So I can see why he'd prefer to keep things grey then add the sponsor's colours as required.

[matt_s]

Interesting that Jenson is running a red and white lid.

At least he looks a bit mp44.

[acosmichippo]

I understand what Ron is saying. He's running a blank canvas at the moment that fits with the existing silver/grey/black corporate branding. It's like selling a house, plain neutral colours work best because it's easier for the buyer to imagine their own colour scheme.

Or to put it another way, their branding will be all over the place if they changed to one colour now (eg orange, red, white) then had to change it again for a sponsor wanting something different. Not to mention the cost of changing the stationary, uniforms, office walls, etc...

So I can see why he'd prefer to keep things grey then add the sponsor's colours as required.

I'm calling BS on Ron here, because they DID change the livery for no reason. If they wanted a blank slate, why not stick to the 2014 livery? That was about as simple as it could be, and in my opinion looked WAY better than this 2015 livery just because of the simplicity.