First, How do you change its shape?
I assume for a wider tire contact patch gets wider, and for a larger tire (diameter) its contact patch gets longer.
Am I right? Of course tire inflation matters...
Its a wide and short contact patch better suited to acceleration and braking, and a long and slender contact patch better for cornering?
For simplicity let's assume both the long and slender and the short and wide contact patches surface area is the same.