For the benefit of the forum, here is a picture of the quarter car model: the gray square at the top represents the car, the one at the bottom the suspension. The squiggly lines are springs and the little withe squares are the dampers.
k1 and k2 are the spring coefficients of tyres and springs and c1 and c2 are the damping coefficients of tyres and dampers. m1 is the mass of the suspension, including tyres and m2 is the mass of the rest of the car.
I'm sorry for the fuzziness, the picture was really small: most quarter car models, as silente mentions, do not include a damping coefficient for tyres.
That is, c1 doesn't appear: the tyre is simplified to a spring with no damping at all and the bottom square has only a spring below it, no withe square appears.
The spring coefficient, k, represents how large is the force you have to exert for every meter the tyre or spring moves. That's why its units are Newtons per meter.
On the other hand c represents how large is the force exerted by the damper for every meter per second of velocity of the object damped. That's why its units are Newtons per meter per second.
Well, what I have from HDM 3 Watanatada model is damping coefficient for tyres of c1 = 6 N*s/m.
This paper tries to estimate good parameters for three models and uses 7 Ns/m (page 259) but gives no reason for it.
http://papers.uth.gr/files/JVC_Natsiavas.pdf
The part that could be interesting for you is that the paper estimates how good are those parameters when compared with "reality" (actually, Mathlab).
Of course this is a small value, as you mention, compared with c2 = 1425 Ns/m
(that means that the damping coefficient of dampers is 200 times larger than the one for tyres: no wonder most models do not take it in account).
On the other hand the spring coefficiente is k1 = 200 kN/m for tyres and k2 = 15 kN/m for dampers.
(roughly speaking this means tyres are 30 times more resistant to vertical deflection than springs).