This is my reasoning as to why I think pull rods often have a lower installation stiffness. In the image below i have a typical double wishbone setup, albeit not really representative of a contemparary F1 design. I have a pushrod in red and a pull rod in orange. Both can be assumed to be connected to the upright for this explanation. The wishbones define an instant centre about which the upright rotates.
Below that I have isolated the rods and drawn in n-t lines to show normal and tangent directions of the rod outboard points. I consider an instantaneous change in the P/Rod length, which will actually translate into a deflection of the spring because the P/Rod is fixed. However the change in P/Rod length is easier to visualise.
The instantaneous change in length of the pushrod w.r.t. the wheel vertical movement is going to be proportional to the cosine of the angle between the 't' direction and the rod itself. I.e. the more co linear the rod is to its current trajectory the more its length will change as the wheel moves vertically. Conversely when the rod and the 't' direction are at 90deg, the rod won't change length at all.
We can see that in this arrangement, the push rod has an angle of about 45deg and the pull rod has an angle of about 110deg. This means that the push rod changes its length a lot more than the pull rod for a given vertical travel at the wheel because its trajectory is more collinear to the push rod compared to the pull rod.
This neccessarily means a higher change in force is required in the pull rod because in accordance with the conservation of energy:
Force@wheel x Disp@wheel = Force@P/Rod x Disp@P/Rod
For a given wheel displacement and force, a lower displacement of the pull rod will require a higher force to maintain the wheel rate.
So here the pull rod has higher forces in it as compared to a push rod of the same overall wheel rate. This is the first step towards a lower installation stiffness. The next step is, as Marcush said, people tend to design the pull rods thinner and lighter since they only need to take a tensile force. All of this adds up to increase compliance in the pull rod and rocker assembly.