Holm86 wrote: ↑12 Feb 2020, 14:16
Starscreamer wrote: ↑12 Feb 2020, 13:48
Unfortunately in real everything will look (almost) the same as last year
I agree, I don't understand why teams are so conservative when it comes to livery designs, theres plenty of oppertunity to make something cool and special, and that cant be a bad thing from a marketing point of view
Continuity. It's convenient for the sponsors if promotional material remains "current" across many, many seasons. For casual fans, it makes the team's colours much easier to recognise too.
Most of the iconic liveries are ones that were around for a
long time IMO.
That brand recognition: oh that pink car is a Force India (or not!), oh that matte dark blue car is a Red Bull, oh that red car is a Ferrari (of course), oh that silver car is a Mercedes, and so on.
In the V8 Supercars series it's quite the opposite: some of the teams change their liveries dramatically between seasons: from black to white, from red to silver, and so on. When watching the first race of the season even a fan of the sport (let alone a casual fan) can get quite confused as most of the colour schemes have changed so dramatically.
Meanwhile other teams make subtle but noticeable changes -- the problem is that when fans are looking back at the photos: is that from 2017, or 2018, or 2015, or 2014? Stuffed if I can remember!
The livery changes but nothing of substance changes in the sponsor layout, so was it really worth changing the livery?
In this context, the continuity of the Shell V-Power Team Penske livery that never changes is something of a relief even!
