I use a simple Digatron needle pyrometer. Jersey Tom recommended to use a IR pyrometer some weeks ago, in the
Tyre pressure short thread. You can get an IR pyrometer for 50-60 dollars.
http://www.cometkartsales.com/store/gauges/infrared.htm
IR pyrometer
Looking for JTom recommendation I found electric pyrometers (don't ask me how they work) that have a larger range (up to 1000 ºC) so you can use them to check brake temperature.
Electronic tyre temp gauge by Rotax
This is the image I posted at the same thread, no comments needed, I think:
Here you have some very basic tips on tyre temp:
http://www.russellkarting.com/settings.htm
The basic idea is that you look for the same temperature difference among front and rear tyres. You can increase or decrease pressure slightly if the temperature differences are too high (or if you are still working on the basic setup, or if you have rain). You adjust pressure until you get, more or less, the tyre temperature that your manufacturer recomends.
From that on, you try to adjust the tyres you want to heat. In the previous image, you want to set
downward the left front tyre (in a kart, at least). This will increase load in the rear right, and the temperature of the diagonally opposed tyre (left front) will increase.
If you have a professional driver you know the guy is crazy anyway, so he will get temperature pretty quick. A regular driver, like most people, will not push the car enough, because they're prudent. I imagine that's what Tom wanted to say in the previous answer, so, for amateurs you try to use a little more camber or adjust pressure to provide a higher temp.
Take in account that the tyres cool on the pit entrance and while you measure, so a few degrees below recommended temperature (2-3 ºC) are OK, what is more important is consistency among front/rear differences.
Race tyres exude a sticky liquid, that's why you want to heat them quickly. "Sport" and regular tyres do not exude anything, because they are not made to be sticky but durable. I don't know in which category your brand falls.
You can find software for checking tyre temps. Jet Tech Pro has a video explaining the software they sell (140 pound or so for a license).
[youtube]
http://www.youtube.com/watch?v=fReUkhdDShw[/youtube]
If pressure is low or the tyre is too small for the car (with the low profile tyres this is common) the carcass will deform and give you a hot outside shoulder. You can add camber, but that's not the correct answer. Who among you has tried a 50 series, instead of a 60 and discovered the difference in shoulder wear? It's not the compound, it's the profile.
You can use chalk on the shoulders and discover what's happening (old trick). That short radii, lonely curve, far from the pits, can be increasing your temp and you do not see it in the temp readings by the time the car reaches the pits. Analyzing the wear pattern of the chalked shoulders you could reach some conclusions.