Alonso promoting "Partita del Cuore" match with Eros Ramazotti

Eros Ramazzotti, Paolo Belli and Fernando Alonso are the protagonists of a TV ad, promoting the "Partita del Cuore" football match between the Nazionale Cantanti, Italian musicians, and the Squadra Telethon, where also the three Scuderia Ferrari are playing.

The match will be held on 25 May in Modena and is shown live on RAI Uno at 9pm. The entries will go to the Telethon and the Parco della Mistica Onlus Foundations.

The Nazionale Cantanti is made up of Gianni Morandi, Enrico Ruggeri, Luca Barbarossa, Gigi D'Alessio, while the Telethon team, with its logo sported on the Ferrari drivers’ overalls, is formed by Felipe Massa, Fernando Alonso, Giancarlo Fisichella and Scuderia Ferrari team principal Stefano Domenicali as well as Italian sportsmen and VIPs from show business such as Antonio Cassano and Raul Bova.

The TV spot, directed by Marco Lonardo and set up by Claudio Fasulo was shot at the Fiorano circuit, where Ramazzotti arrived behind the wheel of a Ferrari California, inviting Alonso to the match. The Scuderia driver accepted under the condition that he could bring his friends Massa and Fisichella and to be allowed to drive the Ferrari California.

The TV ad is part of the communication campaign run by the "Partita del Cuore", appearing also on Italian radio and in magazines.