Red Bull signs single race partnership with Sky
For the third year in a row, Red Bull and Sky, the largest high-definition satellite TV provider in Latin America, join as Race Partners for the Brazilian Grand Prix. The partnership has seen great success in the previous two years, with the team achieving a 1-2 finish at both the 2010 and 2011 races. Sebastian Vettel won in 2010, followed by Mark Webber in 2011.
As a result of the agreement, SKY logos will feature on the bargeboards of the RB8 during the Grand Prix weekend, as well as on the drivers’ overalls and the race shirts of Team Principal, Christian Horner.
The TV company has a strong history of partnerships with Red Bull in Brazil. In 2009, SKY became a main partner of the Red Bull Racing Brazilian Stock Car team, which to date has claimed two national championships (‘09 and ‘11) with driver Carlos "Cacá" Bueno. It was a major partner of the 2011 Red Bull X-Fighters Brasilia freestyle motocross event and this year has partnered several events, including Red Bull King of the Rock, Red Bull Flugtag, Red Bull Latitude Zero and Red Bull Kart Fight.
Luiz Eduardo Baptista da Rocha, SKY’s Brazil CEO, said: “We are very excited with this partnership. For the third year in a row we extended our deal with Red Bull, which started in 2009 with the Red Bull Racing Stock Car Team and then progressed to the Formula One Team for the Brazilian Grand Prix. I hope that together we can achieve a great result in this race, as we have achieved in Stock Car season”.
