AT&T logo debuts on MP4-21 livery
AT&T Inc., McLaren’s exclusive corporate partner for fixed-line voice and data networking services, unveiled its newly introduced corporate logo on the Team McLaren Mercedes MP4-21 during the car’s first run in its new livery in Valencia on Feb. 14, 2006.
Team McLaren Mercedes' new livery has an innovative surface coating, which achieves a high level of reflectivity. The technology used was perfected by McLaren during the past six months and is completely new to Formula One.
The new AT&T logo is the symbol of the recent merger of AT&T Corp. and SBC Communications Inc., and its appearance on Team McLaren Mercedes' 2006 livery is testimony to the company’s ongoing commitment to, and partnership with, the team. It is also part of AT&T’s global marketing efforts in the wake of the merger. The brand transition to the new AT&T is being supported by the largest multimedia advertising and marketing campaign in either SBC’s or legacy AT&T’s history.
“Both AT&T and Team McLaren Mercedes focus on ensuring their respective businesses perform at the highest standard globally,” said Mark A. Keiffer, chief marketing officer - business, AT&T Operations, Inc. “The brand attributes that McLaren embodies — innovation, quality, reliability, technological excellence and unsurpassed performance, delivered anywhere in the world — match the new AT&T's values and commitment delivered to our customers every day. I can’t think of a better brand platform for the new AT&T.”
“Involvement with Team McLaren Mercedes in Formula One provides a powerful global tool for our corporate partners to showcase their brand and services in front of the massive worldwide audience that the sport attracts,” says Jonathan Neale, managing director of McLaren Racing. “But our relationship is more than just a mobile billboard. Our team depends on utilising and optimising the latest technology, and working with AT&T means we get the advantage of cutting-edge fixed-line communications services supporting us wherever we are in the world. It gives Team McLaren Mercedes a powerful advantage, as we strive for excellence and success.”
As part of its relationship with Team McLaren Mercedes, AT&T has deployed its technology, services, and networking solutions to ensure that the vast amount of data generated during racing, practice, and test sessions can be accessed by the team's technical and research and development staff in real time from anywhere in the world. This allows McLaren to optimise performance and to ensure the team’s competitiveness.
