Business: Haas announce new sponsor after Toyota-deal
Haas has announced a new partnership with American insurance innovator, Orion180. The insurance trailblazer and America’s Formula 1 team commenced their multi-year partnership at last weekend's United States Grand Prix.
Orion180 has achieved growth in the homeowners insurance market through proprietary technology, real-time data, and compassion in even the highest-risk regions of the United States.
The company offers customizable policies and customer service over the phone and through its MY180 app. Orion180’s data and customer-driven approach to insurance has earned them a place in the Inc. 5000 list for two consecutive years and a 4.9-star Google rating across the states it serves.
As part of the partnership with Haas F1 team, Orion180’s logo will adorn the VF-24 as well as race suits, and team kit from the 2025 FIA Formula 1 World Championship. Moreover, the American team has confirmed that its new partner "will engage in cross-team collaborations and events, and a host of dynamic activations in marquee races across the United States."
“I’m delighted to welcome Orion180, one of the fastest-growing and innovative U.S. insurers, as the latest long-term partner of MoneyGram Haas F1 Team,” said Haas team boss Ayao Komatsu.
“Orion180 understands the value of charting a different course to compete with the top incumbents, something we fully understand competing at the pinnacle of motorsport. We welcome their trust in how we are evolving and look forward to delivering great value to them throughout our partnership.”
Speaking of the partnership, CEO and Founder of Orion180, Ken Gregg added: “We couldn’t be more excited to partner with the MoneyGram Haas F1 Team, a team that perfectly reflects our own path to success and core values of precision, agility and excellence,”
“We are winning against much larger and better-known brands through our thoughtful, more proactive and innovative insurance solutions that closely mirror what customers need today in a difficult homeowners market.”
