Perez's three personal sponsors became Formula One's own partner
Three of Red Bull driver Sergio Perez's personal sponsors have become Formula One's global and regional partners recently, with KitKat having become the latest company to partner the pinnacle of motorsport.
Formula One has recently announced new partners, including Tequila Patron, KitKat and McDonalds in Latin America, with all three companies being Red Bull driver Sergio Perez's personal sponsors.
The most recent deal of the three agreements is the new multi-year partnership with Nestlé, with KitKat set to become Formula One's Official Chocolate Bar during the 2025 F1 season.
The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of Formula 1. It will then expand across the world throughout 2026.
The sport has revealed that F1 fans will encounter consumer activations, promotional prizes and immersive fan zones at select Grands Prix, with trackside branding.
McDonald’s was announced as a Regional Partner of Formula 1 in Latin America in March after F1 had reached an agreement with Arcos Dorados, the operator of the iconic fast-food brand in the region. The multi-year partnership is the first of its kind for F1 in the region as the sport’s audience continues to grow in Latin America.
PATRÓN tequila, the world’s number one super-premium tequila, joined the list of Formula One's partners two years ago. The agreemeant means that F1 Paddock Club guests get exclusive access to enjoy custom PATRÓN cocktails at the PATRÓN bars inside the F1 Paddock Club lounge.
