Business: Red Bull announced an online trading broker as its new partner
Red Bull has announced that AvaTrade is joining its family as team partner with the largest, multi-year deal that AvaTrade has ever done in Formula 1.
The extensive partnership will include commitment to the Red Bull Academy Programme, as AvaTrade looks to expand its position as an award-winning online trading broker.
The AvaTrade branding was already present on the RB20 car at the season-closing Abu Dhabi Grand Prix which saw the team jumpstart the partnership ahead of 2025. Further branding, including on the team kit, driver suits, and RB21 car, will be displayed from the start of the 2025 F1 season.
Red Bull noted that "the partnership will seek to further AvaTrade’s brand visibility on a global sporting scale, including in key markets of the Middle East and Central and South America, whilst delivering world-class hospitality experiences."
In addtion,, AvaTrade will be the presenting partner of Red Bull Racing’s in-house podcast, Talking Bull which Features motorsport legends, team members, and current and former drivers.
Moreover, AvaTrade will separately become a partner of the Red Bull Racing Pepe Jeans Academy Programme in support of F1 Academy. Aimed at developing the next generation of young female talent, AvaTrade will use this collaboration to "highlight initiatives that encourage diversity, accessibility, and excellence, both in trading and in motorsport. "
Reflecting on the partnership, Red Bull team boss Christian Horner said, “Everyone at Oracle Red Bull Racing is excited to be welcoming AvaTrade to the Red Bull family. This is a unique partnership that has combined our shared values of maximizing potential and achieving success – whilst pushing the limits.
"The partnership expanding to F1 Academy and Talking Bull shows the commitment and amazing working relationship that the Team already has with AvaTrade, and shows the depth of the world of Red Bull and exciting opportunities in F1. We look forward to reaching new heights together in 2025 and beyond.”
On behalf of AvaTrade, the company's CEO Dáire Ferguson added: "Oracle Red Bull Racing’s commitment to innovation and excellence aligns seamlessly with our own mission at AvaTrade. Their dominance in Formula 1 reflects the precision and focus we deliver to our traders every day.
"As a world-leading broker specializing in Futures, Options & CFDs and providing access to global markets, AvaTrade’s innovation equips traders to push boundaries just as Oracle Red Bull Racing does on the track. Together, we’re breaking new ground and opening doors for race fans and traders alike to experience the extraordinary.”
Speaking of the extensive collaboration, Ori Matarasso, who serves as the Chief Marketing Officer of AvaTrad, commented: “This partnership is a wonderful opportunity for AvaTrade and Oracle Red Bull Racing to empower each other on the global stage. With our expertise in brokerage, risk management, and financial education, we’re uniquely positioned to bring traders and motorsport fans closer to success.
"There will be untold opportunities for brand awareness, especially given the way our two brands are perfectly aligned in their goals and methods. This partnership with Oracle Red Bull Racing will solidify AvaTrade’s position as a world-leading online broker, which is focused on providing its clients with the best training, technology, risk management tools, and education. We are looking forward to a long and fruitful partnership with Oracle Red Bull Racing.”
