Business: Alpine announces new teamwear sponsor for the 2025 F1 season
Ahead of the upcoming season, Alpine has partnered with Castore, one of the leading performance sportswear brands and global suppliers of sports apparel.
The deal means that Castore will provide clothing and apparel to Alpine's trackside team across the season, as well as factory kit for team personnel working at the Enstone and Viry-Châtillon factories.
The Castore branding will be displayed on the team’s pit stop gantry and race overalls. Moreover, as part of the multi-year collaboration, Castore will also manage and operate Alpine's online store.
In addition, Castore will produce on and off-track apparel for its Alpine Academy programme, as well as Alpine Sim Racing.
Speaking of the new partnership, co-founder of Castore, Tom Beahon noted: “This partnership with BWT Alpine Formula One Team is an incredibly exciting development for Castore. Formula 1 is a huge growth sport globally, and a big focus area for Castore − we love that our offer in the space brings fans closer to the action.
"We are really looking forward to seeing Castore’s wings represented in a competitive environment with BWT Alpine Formula One Team next season.”
Commenting on the collaboration, David Warren, who serves as Global Marketing Director at Alpine added: “We are very pleased to announce our exciting new partnership with Castore, which will enable us to elevate our teamwear, as well as improving the overall product offering we have available for dedicated fans of the team who represent us watching at home and at the race circuits we visit around the world.
"We look forward to working closely together with Castore to create exciting and unique ranges of clothing that will be available to our fans worldwide and we can’t wait to see them supporting us in our colours throughout the season.”
