Allianz extends F1 engagement

Allianz today confirmed the extension of their Formula One sponsorship programme. The renewed engagement, which originated in 2000, marks the eighth consecutive year that Allianz will be involved in Formula One and with AT&T Williams.

“The affiliation between Allianz and Formula One has proven its worth over the years,” commented Steven Althaus, responsible for Marketing Communications at Allianz. “Heading into 2007, the Allianz F1 strategy will consist of three main elements. Firstly, on-track and pitlane branding at eight key races over the season will continue to drive the brand’s presence across Allianz’s strategic and emerging markets. A renewed association with longstanding partners, AT&T Williams, will also allow us to bring our Formula One engagement to life via a tangible team connection, while our activation strategy will continue to focus on road safety.”

“We are delighted to extend our important association with Allianz and assist them in their engagement with Formula One as a whole,” said Frank Williams, Team Principal of AT&T Williams. “We value our longstanding partnership with this truly global financial services company and are looking forward to rewarding their support on the race track.”

“It will be a very busy year for Allianz as 2007 also sees the launch of the global marketing campaign,” says Althaus. “The continuous promotion of our additional global sponsorship platforms, namely the Allianz Arena and the sponsorship of the BMW ORACLE Racing Team, who are competing for the America’s Cup sailing accolade in Valencia, Spain, are also very high on the agenda.”