ING launches global 'on-track' branding campaign

ING today announced a global ‘on track’ branding campaign to support its title sponsorship of the ING Renault F1 Team. ING will sponsor 14 of the 17 Grand Prix races, including title sponsorship of the ING Australian Grand Prix in Melbourne on 16-18th March.

With the combined global ‘on track’ sponsorship, and the title sponsorship of the ING Renault F1 team, ING will further build its global brand awareness as one of the leading global financial institutions providing Banking, Insurance and Asset Management services to over 60 million customers in 50 countries across the world. The combination will also position ING as one of the leading F1 sponsors.

With a global audience of over 850 million, across a broad demographic and with ING active in 15 of the 17 countries hosting Grand Prix, trackside branding offers a strong platform to boost ING’s global brand recognition. ING will also support both the trackside branding and the ING Renault F1 Team title sponsorship with a targeted advertising and marketing campaign.

ING will have ‘on track’ branding at the following circuits:

• The ING Australian Grand Prix, 16-18th March
• Sepang, Malaysia, 6-8th April
• Sakhir, Bahrain, 13-15th April
• Barcelona, Spain, 11-13th May
• Monaco, 24-27th April
• Canada, 8-10th June
• Magny-Cours, France 29-1st July
• Nurburgring, Germany, 20-22nd July
• Hungaroring, Hungary, 3-5th August
• Istanbul, Turkey, 24-26th August
• Monza, Italy 7-9th September
• Spa, Belgium, 14-16th September
• Fuji, Japan 28-30th September
• Shanghai, China, 5-7th October

The ‘on track’ branding package will provide trackside and, where applicable, bridge based branding placements. The value of the package is not disclosed.

Isabelle Conner, ING Renault F1 Program Director for ING, said: “Our Formula 1 programme is a global sponsorship initiative which will help us to enhance the awareness of ING as a top tier global financial services organisation active in banking, insurance and asset management. By combining the title sponsorship of the ING Renault F1 Team with a global trackside branding campaign at the majority of circuits and a co-ordinated global marketing campaign, we will ensure that the ING brand reaches the broadest possible customer base.”