McLaren teams up with Kangaroo TV
he Vodafone McLaren Mercedes Formula 1 team is pleased to announce a partnership with Kangaroo TV® to provide the team with unique Kangaroo TV sets. The Vodafone McLaren Mercedes team-branded compact Kangaroo TV sets will include bespoke content, in addition to live video, audio and data from the team’s two drivers’ double World Champion Fernando Alonso and Lewis Hamilton
Kangaroo Media Inc., with its product, Kangaroo.TV, gives fans the superstar experience by letting them create their own live-action sporting event on site. Its technology delivers video, audio and data in real-time to each fan's hand-held Kangaroo TV. The multi-year agreement makes Kangaroo TV an official supplier to the Vodafone McLaren Mercedes team.
"The signature Vodafone McLaren Mercedes Kangaroo TV sets are a first in the Formula 1 paddock and a forward-thinking move by the team, so their guests can follow the entire race better," explained Kangaroo TV Europe GM Alain Charette. "From any point on the circuit, their guests will have access to live in-car cameras to follow Alonso and Hamilton around the track and listen to live driver and team communications, all from a lightweight TV set in the palm of their hand."
"The handy Kangaroo TV devices will provide the Vodafone McLaren Mercedes team and guests’ with immediate and customized access to live race video, audio and data feeds," said Ron Dennis, Team Principal, Vodafone McLaren Mercedes. "The state-of-the-art TV devices allow our guests to be flexible and independent, and get even closer to the team, cars and drivers than ever before. The bespoke Kangaroo TV devices will enhance the race experience for our guests. They will be tailored to monitor and highlight the data available for Fernando and Lewis, so that our guests capture everything out on the circuit and better understand how it affects our race and strategy."
In May 2006, Kangaroo TV secured a six year exclusive licensing agreement with FOA through FOM to rebroadcast Formula 1 live content at all F1 Grand Prix worldwide. Kangaroo TV provides access to the main Formula 1 international race broadcast, in-car driver cameras; team radio audio, including driver-to-pit conversations; live commentary and radio play-by-play when available; race timekeeping, leader board and statistics in real-time; current event news and information, biographies on teams and drivers.
About Kangaroo Media Inc.
Kangaroo Media Inc., with its unique product, Kangaroo.TV, gives fans the superstar experience by letting them create their own live-action sporting event on site. Its technology delivers video, audio and data in real-time to each fan's hand-held Kangaroo TV. Kangaroo Media is a market leader and currently available in several top tier sports properties, and partnered with internationally renowned brands. Headquartered near Montreal, Canada, Kangaroo Media is listed on the Toronto Stock Exchange (www.tsx.com) as KTV. For more information visit www.kangaroo.tv
