Philips and Williams sign new multi-year sponsorship agreement
Philips Shavers today signed a new multi-year sponsorship agreement with the AT&T Williams team. The agreement, which runs through to the end of the 2010 Formula One season, includes exclusive access to promotional collateral and an increased level of branding with the team.
“Over its first two years, Philips partnership with the AT&T Williams team has yielded significant returns for our shaving business and raised the global profile of the Philips Shavers brand” said Nico Engelsman, Senior Vice President, Philips Shavers. “We are proud to be an official partner of one of Formula One’s most successful teams, a team which shares our core values of technical innovation and the pursuit of excellence. Entering into a new three year sponsorship agreement clearly demonstrates Philips Shavers confidence in our partnership and in the AT&T Williams team" he concluded.
The Philips Shavers brand will now appear on the back of the team’s shirts as well as existing branding positions on the nose of the car and on the team’s overalls. In addition to Official Sponsor Designation, use of logo and team imagery, Philips Shavers also has promotional rights via both team drivers, Nico Rosberg and Kazuki Nakajima.
In 2008, Philips Shavers enters its third season as a sponsor of the AT&T Williams team. So far in 2007, Philips’ Domestic Appliances and Personal Care (DAP) business has continued to see exceptional growth with a 20% increase in Q3 sales compared to the same period in 2006. The clear success of the partnership and the support it has provided to the launch of Philips breakthrough shaving products, arcitec and Moisturising shaving system, has led to Philips Shavers long term commitment to the AT&T Williams team.
Sir Frank Williams, Team Principal, AT&T Williams commented: “We are delighted to have Philips Shavers continued support in 2008 and are equally pleased that they are achieving such positive results through the relationship. Their shavers brand has continued to develop effective and creative Formula One-themed promotional activities which has impacted positively on sales. We look forward to their continued support over the next three years as well as ensuring the team remain clean-shaven and presentable at all times."
The AT&T Williams team and Philips Shavers partnership is a strategic alliance that brings together two companies with similar values and culture. AT&T Williams is one of the world’s leading Formula One teams and has secured 16 FIA Formula One World Championship titles, whilst Philips Shavers holds the number one position in the electrical shaving market. Today, Formula One is the world’s single most popular annual televised sporting event with an average of 162 million TV viewers across the globe per Grand Prix. Philips’ continuing partnership with the AT&T Williams team, has been and will be extremely important for global exposure and marketing of the Philips Shavers brand for the next three years.
