HP ends sponsorship Williams F1 Team

Hp has announced that it will conclude its sponsorship with the BMW Williams F1 Team at the end of this season. HP has been the prinicpal sponsor of the Williams team since the 2000 Formula One season.Over the past 6 seasons, HP has successfully partnered with the BMW Williams Team as their technologyprovider in the world's leading technology-driven sport.

Cathy Lyons, Executive Vice President and Chief Marketing Officer, HP “This has been a successful global branding property and an excellent technology partnership for HP. We have met our objectives and it is a natural moment for HP to conclude our relationship. We wish them all the best as they go in a new direction next season.”

In 2005 alone, HP's presence in Formula One has acted as a touch point for the HP brand in more than 200 countries with a worldwide audience at 160 million for each Grand Prix. HP's technology contribution has been key troughout its relationship with the team, helping Williams F1 Team reduce its cost of operation and maximising its investment in innovation.

Sir Frank Williams, Principal of BMW Williams F1 Team “HP has made an important contribution to the team over the last six years, in particular establishing a technology base and IT approach for us which we believe has put us at the forefront of F1 teams in this respect."

HP will be working close with BMW Williams F1 Team for the remaining 3 races in Brazil, Japan and China.