jon-mullen wrote:vyselegend wrote:Yesterday was the official inauguration of the
Salon automobile de Francfort 2009, one of the biggest meeting for automotives industries in Europe.
Word on the street is that Carlos Gohsn, who was personaly opening the press conference for Renault, kept being asked about the F1 scandal by journalists, despite he made it clear he wouldn't treat about that at all.
This basically ruined Renault's PR about their core business, and the big boss left the stand totally pissed.
Really? An F1 scandal more exciting than this?
Oh yeah, I guess you're right.
Well, yes, without irony, that's the point. Excitement for Gohsn & co comes from the selling numbers of the Scenic or the Clio, not from watching a GP or reading F1's last farces in gossip magazines.
But I guess we can agree the design of Renault cars is insanely boooooring and conformist, if not simply ugly...
I suppose the people buying'em don't give a sh*t at car estetics, as long as it is ranked as "safe, comfortable and efficient".
King Six wrote:I doubt they see F1 as just a small advertising scheme on par with a TV advert
Plus there's always a chance of even earning a profit from F1 should you be successful enough.
Or with the amount of money involved with simply participating in F1 is it almost impossible to gain a healthy profit from it all?
Quite the opposite actually! From what I could find on the net, Renault's advertising budget voted in january for the 2009 exercice is up to €600 milions!
It concerns TV, radio, paper press and placarding.
According to what I've read
here (sorry it's in french), it may be part
(or not) of a more than $1 bilion deal with american company Omnicom Group Inc.(OMC). The contracts is for advertising through 25 countries over a period of 3 years if I understand it well.
(I must admit I'm not understanding this stuff generally, so I might have missed something).
Still, the numbers are eloquent. Renault F1 team costs roughly €350 milions a year, and the major part of that amount is paid by sponsors like ING. Seen from that point, F1's budget really is ridiculous
(actually it seems quite cheap for a worldwide constructor), considering the visibility it offers.