If a company that prides itself on creating the 'Ultimate Driving Machine' is going all-hybrid, how long would F1 stay relevant if it refused to change along with the times?
That is the very same thought that sparked this thread. Can it really be true that BMW is turning away from the core philosophy that made it what it is today - great engines in great cars?
And a subsidiary question is: Are electric/plug in cars REALLY the wave of the future? They are not yet anywhere near 1% of the new car market in the US. Obama said the target was for 1,000,000 of them by the end of this year, but right now at this very moment, the US is about 700,000 short of that goal. Most observers think it will AT LEAST 2018 before it gets to that number.
I make my living - or part of it at least - writing about electric and plug in cars. I see two factors that are going to strongly impact the market for them.
1. The buying public is not all that excited about owning one. Attitudes change very slowly. I think it will take a generation before they achieve general acceptance, so 2030 at the earliest. Were it not for government regulations in the EU and the US, the demand for electrics would be minuscule.
For the moment, electrics cost at least twice as much as a comparable ICE car. They are toys for the wealthy. Ordinary people cannot afford them. Will those regulations even survive when crunch time comes and car sales plummet because no one i buying new cars? Car manufacturing is responsible for a LOT of jobs around the world. If those jobs start disappearing, governments may be forced to back away from their eco-driven mandates.
Add into that the fact that many younger urban dwellers are quite content not to own a car at all. Renting or car sharing schemes appeal to them more than owning. The market is changing rapidly and no one knows exactly how it will evolve over the next 10-15 years.
2. Batteries are the key to electrics/plug-ins. They will have to be much smaller, lighter and cheaper than they are today. $100's of millions are being spent on research, but chemistry is chemistry. Cubic dollars cannot force changes in the periodic table. Batteries may not even be the final solution, Supercapacitors may get to the finish line before batteries do.
Given all this turmoil in the underlying automobile market, how can Formula One continue to be "relevant"? Relevant to what?
We all know that Formula One is just a business like any other. To us, it is the holy grail of motorsport, but to the those inside, it is a giant marketing machine with no soul, a place where people with egos the size of Pluto can play "mine's bigger than yours" while jet setting around the world to glamorous places.
The "heritage" tracks are giving way to street races. Mighty engines have been silenced in the name of "relevance". Can Formual One survive the electric car era? That's the real question.