McLaren 2015 livery

[ScottB]

Somewhat relevant for those hoping for a Marlboro tribute effort:

http://usvsth3m.com/post/a-transformers ... cigarettes

Given Mclaren's push into cartoons, toys and other merchandise, that's potentially quite the barrier to them going ahead. Of course it could be argued that the current car is a cigarette company inspired livery, but as it's not in the popular consciousness to the degree of the Marlboro one they'll presumably be alright...

[Phillyred]

I figured it was something to do with that or some sort of "copyright infringement" since the color scheme would suggest Marlboro sponsorship etc.

[acosmichippo]

The Marlboro issue is not just the colors. There are probably millions of red and white toy cars around the world NOT associated at all with Marlboro. It's the colors in addition to the chevron shape that gives the association with Marlboro. See Ferrari's team logo below. The problem with a white and red livery is not that it would associate them with Marlboro - it's that it would not stand apart from Ferrari's Red and white enough for brand differentiation.

[djos]

They can easily use the Retr0 colours without using the Marlboro Chevron shapes, still look great and please the fans. eg

Red, White & Black are Honda colours too!

[acosmichippo]

And it looks like a Ferrari B-team.

[scuderiafan]

Ultimately they'll go with whatever sponsors want on it. I'd rather see them enter a new era of livery than go back to one they've already done. Purple maybe?

[Manoah2u]

And it looks like a Ferrari B-team.

it totally does not

[djos]

it totally does not

Looks like he got down voted for that stupid comment too!

[feni_remmen]

Ultimately they'll go with whatever sponsors want on it. I'd rather see them enter a new era of livery than go back to one they've already done. Purple maybe?

Part of the problem will be that McLaren are simply unwilling to bend to sponsor desires. We already know Ron won't give discounts on sponsorship. We also know that Mr Dennis values the McLaren brand rather highly and won't comprimise easily on which companies get to join with McLaren. Rather than McLaren going with what the sponsors want, it might be the other way around.

[ScottB]

Ultimately they'll go with whatever sponsors want on it. I'd rather see them enter a new era of livery than go back to one they've already done. Purple maybe?

Part of the problem will be that McLaren are simply unwilling to bend to sponsor desires. We already know Ron won't give discounts on sponsorship. We also know that Mr Dennis values the McLaren brand rather highly and won't comprimise easily on which companies get to join with McLaren. Rather than McLaren going with what the sponsors want, it might be the other way around.

All the more reason to establish a base 'Mclaren look' for new sponsors to fit into.

No sponsor would expect Ferrari to move away from red, I doubt any sponsor would expect to get Mercedes away from silver either, and that's the sort of image Mclaren need as they move into that sort of market and required image off the track, be it the current one, red and white, orange etc. then new sponsors fit in with that look.

Changing the whole look of the car for a title sponsor seems to be becoming less common, unless they were offering a shed load of cash, or that the livery had good PR / nostalgia value (Williams / Martini), I don't think Mclaren should move away from establishing their own, unique image.

[xDama]

Changing the whole look of the car for a title sponsor seems to be becoming less common, unless they were offering a shed load of cash, or that the livery had good PR / nostalgia value (Williams / Martini), I don't think Mclaren should move away from establishing their own, unique image.

Eh? The look of a car always changes according to the sponsorship. Every car on the current grid has a livery, in function of their sponsorship and their title sponsors. The only 2 teams with their 'own unique' image are Red Bull and Ferrari. And even their liveries change, according to sponsorship.

Red Bull - Blue/Red
Infiniti - Purple
Martini - White
Marlboro - Red/white
Santander - Red/white
Petronas - Green
Mercedes - Silver
Banco do Brasil - Blue/Yellow

[ScottB]

Changing the whole look of the car for a title sponsor seems to be becoming less common, unless they were offering a shed load of cash, or that the livery had good PR / nostalgia value (Williams / Martini), I don't think Mclaren should move away from establishing their own, unique image.

Eh? The look of a car always changes according to the sponsorship. Every car on the current grid has a livery, in function of their sponsorship and their title sponsors. The only 2 teams with their 'own unique' image are Red Bull and Ferrari. And even their liveries change, according to sponsorship.

Red Bull - Blue/Red
Infiniti - Purple
Martini - White
Marlboro - Red/white
Santander - Red/white
Petronas - Green
Mercedes - Silver
Banco do Brasil - Blue/Yellow

In the last few years, Sauber have changed for Banco do Brasil, and Williams have changed for Martini. Who else?

Red Bull kept their basic colourscheme when adding Infiniti.
Mercedes are silver, despite Petronas being green (yes there are green flashes, but still).
Ferrari will always be red regardless of who sponsors it.
Lotus have stuck with their black and gold.
Force India's colours don't seem related to any of their sponsors specifically, new or otherwise.
Marussia and Caterham had consistent colourschemes during their time.
Mclaren stuck with their chrome after splitting with Mercedes.

As I say, I can't think of any significant livery change due to a title sponsor in recent years besides Williams and Sauber. The latter of which had basically kept their BMW colours for years after that split.

[feni_remmen]

Ultimately they'll go with whatever sponsors want on it. I'd rather see them enter a new era of livery than go back to one they've already done. Purple maybe?

Part of the problem will be that McLaren are simply unwilling to bend to sponsor desires. We already know Ron won't give discounts on sponsorship. We also know that Mr Dennis values the McLaren brand rather highly and won't comprimise easily on which companies get to join with McLaren. Rather than McLaren going with what the sponsors want, it might be the other way around.

All the more reason to establish a base 'Mclaren look' for new sponsors to fit into.

No sponsor would expect Ferrari to move away from red, I doubt any sponsor would expect to get Mercedes away from silver either, and that's the sort of image Mclaren need as they move into that sort of market and required image off the track, be it the current one, red and white, orange etc. then new sponsors fit in with that look.

Changing the whole look of the car for a title sponsor seems to be becoming less common, unless they were offering a shed load of cash, or that the livery had good PR / nostalgia value (Williams / Martini), I don't think Mclaren should move away from establishing their own, unique image.

I said it a page back. McLaren told the world that "West" would be fitting into the new McLaren look back in 97 when they first took them on. Silver/black/red. That is McLaren!

[djos]

They were already a Mercedes team when west joined.... In fact Mercedes part owned McLaren until very recently!

[Xero]

Silver is as much a McLaren colour as it is Mercedes IMO. And although I was disappointed with the new livery at first, after watching the first test I'm actually starting to really like it! It looks pretty bad-ass! Adding a sponsor to the sidepod will just complete it, whether they find a title sponsor, or cycle their partners as they did last year.