I have been thinking about the Williams car design philosophy during the last couple of seasons and after discussing it with a guy from finance sector it makes sense to me now. Williams has been very conservative with their aero development and why they shouldnt be? They have a chassis with obvious flaws but also with obvious strengths, they understand the chassis and can set-up it well on most circuits. Coupled with Mercedes engine and two decent but not top-tier drivers, it has been enough for two consecutive third place finishes in the Constructors championship.
Taking the next step up- establishing themselves as a permanent podium and victory contender is not going to be easy. I do not know who is responsible for chassis and aero development in Williams and how capable they actually are, but I think they need a substantial raise in development budget during on and off season. Beside that, maybe they need to hire someone like Prodromou who would bring new ideas and new approach to the chassis design. Someone, who has experience, necessary knowledge and capability to lead development under limited budget . Without the increase in budget, it is not going to happen.
From the managerial and financical point of view, Williams management have been doing amasing job during the last three seasons, I think. Securing Mercedes engines, designing the chassis around it, choosing the evolution way for last season to save up funds and manpower for this seasons car. We will see, how it all pays of this season. They know they have to take risks and they have taken them.