dans79 wrote: ↑21 Mar 2018, 15:09
I get the feeling people's ages are showing in this thread. If you don't like the new one it's probably because it's not aimed at you, it's aimed at your children or grandchildren.
I can't vouch for anyone else, but I think your argument is extremely reductive. You don't need to cite nostalgia to motivate that this is mediocre.
- It's 3 minutes long. A more brief, more catchy 'hook' would have been more appropriate. There's nothing catchy about this, no hook whatsoever.
- It is generic. This has been listed multiple times already, but other than being new, which will wear off fast, is this memorable? No.
- How does it reflect or reference the product? If I heard this without context, would I think F1?
- The production quality is not very good. It sounds like something you could produce in Ableton Live in a couple of weeks.
I actually think this is an example of Liberty Media showing their age. They have no clue about the product, they're paying too much attention to their market research, and have no intuitive ability to query their own decision-making processes.
How was this guy hired? By committee? By recommendation? Did they tender for a new theme? Probably not.
I'd be willing to bet they simply went to the guy who had a couple of car-related movies on his CV, gave him carte blanche, and readily accepted whatever he produced.