Red Bull and Casio announce new partnership deal
Red Bull Racing is pleased to announce that Team Partner, Casio Computer Co. Ltd. has renewed its contract for 2010 following a successful partnership in 2009. The Japanese marque will use the new agreement to actively promote its Edifice line of analogue metal watches for men with a deal that is significantly larger than in 2009.
The new partnership will mean the Casio branding will be extended from the drivers’ overalls, to team wear, team overalls and across Red Bull Racing’s other partner branding areas. The team and drivers will wear Edifice watches and a special edition Red Bull Racing watch will also be produced for retail.
The Edifice range, which is popular with motorsport fans due to impressive stopwatch functions and standout face designs, reflects elements of speed and intelligence. Some models even feature carbon-fibre design making the range a good fit to Formula One and Red Bull Racing. “We are pleased to extend our relationship with Casio and Edifice watches,” said Team Principal, Christian Horner. “Everything we do as a team is aimed at producing the fastest and most reliable car in Formula One, which fits with the Edifice brand concept of ‘speed and intelligence’. We look forward to an exciting season in 2010.”
“Both Red Bull Racing and EDIFICE have experienced a fruitful partnership in 2009 and we look forward to further sharpening our profile as a global watch manufacturer providing beneficial timepiece functions to motorsports enthusiasts and to those who love to wear the latest time keeping technologies and designs”, said Yuichi Masuda, Senior General Manager of Timepiece Product Division Casio Japan.
