Red Bull partners with Pepe Jeans

Red Bull Racing announces that Pepe Jeans, one of the top youth fashion brands, has become a Team Partner for the coming season, meaning it’s not just the RB6 getting a fashionable update for 2010. Pepe Jeans will be visible on the sidepods of the RB6, on the drivers' overalls, as well as across Red Bull Racing’s other partner areas within the Formula One paddock.

Christian Horner, Red Bull Racing Team Principal commented: “We’re delighted to welcome Pepe Jeans to Red Bull Racing. Being a young, fashionable brand they are an excellent fit with Red Bull and we’re very much looking forward to working with them. They have a long history of working with Formula One and we’re very pleased that they are joining our select group of premium Team Partners.”

Pepe Jeans was established in 1973 in London's chic Portobello Rd, Pepe Jeans London quickly established a UK stronghold in the 70's followed by rapid global expansion in the 80's, personifying the cool youthful lifestyle of its London's origins. Today, the Pepe Jeans brand continues to broaden its horizons by being present on 5 continents and over 50 countries, securing its indisputable place as a global leader in Premium Jeanswear.