Mercedes partners up with Monster Energy
On the day of the first Grand Prix of the highly-anticipated 2010 Formula One season, the MERCEDES GP PETRONAS team is pleased to confirm a new partnership with the energy drinks brand, Monster Energy.
As an integral part of Monster's ongoing global push, the distinctive Monster Energy logo will feature on the helmets of the team's drivers, Nico Rosberg and Michael Schumacher, and on their silver racesuits from the first race of the season, the Bahrain Grand Prix on Sunday 14 March.
Nick Fry, Chief Executive Officer of MERCEDES GP PETRONAS, commented: "We are delighted to welcome Monster Energy to MERCEDES GP PETRONAS as we get our season underway in Bahrain this weekend. Monster had their first taste of Formula One success last year and we are very pleased that they have chosen our team to continue and extend their sponsorship involvement with the sport. With the Monster Energy logo prominent on the helmets of our drivers, Michael and Nico, the Monster brand has a strong global platform for bringing their dynamic marketing to Formula One. We look forward to working with them over the course of the 2010 season."
Mark Hall, President of Monster Energy, said: "At Monster Energy we don't hold back. Following our success with sponsoring the current Formula One World Champion Jenson Button in 2009, we're delighted to have stepped up our involvement in the sport and joined with the current Constructors' Champions MERCEDES GP PETRONAS. The team has such an exciting driver line-up with seven-time World Champion Michael Schumacher teaming up with emerging star Nico Rosberg and they will undoubtedly deliver Monster's 'Go Big' message to the hundreds of millions of fans around the world that follow every race. The team's competitive approach and commitment to achieving success is a perfect fit for Monster Energy as we continue to expand internationally."
