Accenture sticks with Williams f1

WilliamsF1 today confirmed that Accenture, a global management consulting, technology services and outsourcing company, has extended its sponsorship engagement with the team that will take the partnership beyond its eleven year term into the future.

Today’s announcement is the latest of twelve commercial agreements confirmed by the team since the beginning of December and not only reaffirms Accenture’s commitment to using the platform of the F1 World Championship to achieve a number of marketing objectives, but also reinforces Formula One’s ability to continually attract global companies to the sport. For the forthcoming season, Accenture’s branding will remain in its traditional locations on the drivers’ helmets and is now featured on staff uniforms and elsewhere within the team environment.

With an eleven year relationship history established in 1995, Accenture is WilliamsF1’s longest standing sponsor, and has continually lent its expertise across a variety of strategic applications at the team’s HQ in an effort to streamline working practices and provide competence in a number of business critical areas in a perpetually challenging environment. The next stage of the venture will see Accenture continue to assist with a number of strategic projects, particularly in relation to providing a better understanding of the cost drivers of the WilliamsF1 business.

Of the extended partnership, James E. Murphy, Accenture’s chief marketing and communications officer, commented, “We have enjoyed a long and fruitful relationship with the WilliamsF1 Team over the past 11 years. The sponsorship has been an excellent platform for Accenture, providing a first-class programme for entertaining clients, alliance partners, prospective clients and stakeholders at 18 race events in 15 countries on four continents. We are additionally pleased to continue our partnership by providing our consulting services to the WilliamsF1 Team in support of their business and racing activities. We are very pleased to be renewing our sponsorship for another three years.”

Frank Williams, Team Principal of the WilliamsF1 Team, confirmed, “Accenture is a world leader in management consulting, technology services and outsourcing. Today’s announcement positively reflects a partnership which has delivered high performance solutions and proved mutually beneficial over many years. I am delighted that Accenture has decided to extend its support of the team and we aim to deliver some strong results on track this year in return.”