Business: Ferrari ends partnership with Estrella Galicia
Ferrari have recently confirmed that they have terminated a longstanding F1 partnership with non-alcoholic beer brand Estrella Galicia following a three-year collaboration between the Italian team and the Spanish company.
Ahead of the 2021 F1 season, Ferrari announced a partnership with Spanish beer brand Estrella Galicia. The company is the flagship non-alcoholic beer brand of Hijos de Rivera, a Spanish production and distribution firm with a history spanning over 114 years, which is present in over 60 countries from around the world.
It was no surprise to see Estrella Galicia join Ferrari in 2021 as the Spanish company has been a personal sponsor of Carlos Sainz since 2013, who left McLaren at the end of 2020 to join the Maranello-based outfit for the next season.
The Prancing Horse have now confirmed that they have parted ways with the non-alcoholic beer brand, marking the end of their sponsorship starting next season.
“Three seasons of memories, and a great partnership. Thank you very much," Ferrari wrote on their social media accounts, alongside a video showing Sainz enjoying their beverage after a win.
During the 2023 F1 season, Ferrari has had a plethora of partners and sponsors supporting their campaign. Among the premium partners were Shell, Santander and VGW Play. The list of team partners featured Ray-Ban, AWS, Richard Mille, Ceva Logistics, Philip Morris International, Genesys, Bitdefender, Estrella Galicia, HCL Software, Harman Automotive, Palantir, OMR Automotive and ZCG.
Furthermore, the technical partners were Puma, VistaJet, Giorgo Armani, SKF, NGK, Brembo, Bell Helmets, Sabelt, Riedel, Iveco, Ecopol, Manpower Group, Riva, Frecciarossa, Mahle, Garrett Advancing Motion, Öhlins, Pirelli and Celsius.
Three seasons of memories, and a great partnership 🤝
— Scuderia Ferrari HP (@ScuderiaFerrari) December 29, 2023
Grazie mille, Estrella 🍻 @EG00 pic.twitter.com/ricDf5peCO