Business: Williams secures new Argentine sponsor after signing Franco Colapinto
On the eve of last weekend's Italian Grand Prix, Williams has announced a new partnership with Argentine leading digital transformation company Globant.
The New York Stock Exchange-listed organisation, with more than 29,100 employees and presence in 33 countries, is already a global partner of Formula 1 to elevate their digital experiences both for racing teams and fans and makes Williams its first team partnership in the sport.
Founded in Argentina, Globant has moved quickly to join forces with Williams following the announcement that Franco Colapinto will drive for the team alongside Alex Albon for the rest of the 2024 season and as the team prepares to welcome Spaniard Carlos Sainz for 2025. Globant has supported Franco in his F2 campaign and becomes a partner on the eve of the Italian Grand Prix where he will become the first Argentine driver in F1 for 23 years.
The partnership with Williams expands Globant's work with elite sports organisations, like Formula 1, FIFA, and the LA Clippers, with a focus on bringing fans closer to the action by applying the latest technology to digital experiences.
Globant is another major partner to join Williams in 2024 as the team continues its transformation on and off track in pursuit of World Championship success. Since the turn of the year the team has also unveiled new partnerships with Komatsu, Keeper Security and VAST Data, and renewed its relationship with Jumeirah Hotels and Resorts.
James Vowles, Team Principal: “I am delighted to welcome Globant to Williams Racing as Argentina prepares to mark its latest milestone in Formula 1. This partnership unites two organisations driven by innovation and a passion to provide unrivalled experiences for fans, and we are looking forward to working together starting this weekend in Monza.”
Martin Migoya, Co-founder and CEO, Globant: "We are proud to join Williams Racing, an icon of one of the world’s most technologically advanced sports globally. We love dreamers and Franco Colapinto has made his dream come true through his talent, determination and hard work. Now that he has earned a seat in Formula 1 we want to keep supporting him and the team that nurtured him along the way. As Latin America’s largest technology company serving the global market, we are committed to transforming the sports industry, providing solutions to bring fans closer to the game, and elevating every experience.”
