Alpine to celebrate its brand-new motorhome at Monza

Alpine will celebrate the official launch of the brand-new motorhome at this weekend’s Italian Grand Prix in Monza, with its designer Philippe Starck having also attended the venue.

Alpine’s motorhome was designed by iconic creator Philippe Starck. The three-storey travelling race hub is for the use of partners, VIP guests, media, and team personnel at the European rounds of the Formula 1 season.

The French outfit has noted that “the new motorhome is in line with the company’s ambitious growth plans and will help the team with unlocking incremental value through luxury hospitality packages and experiences at Grand Prix weekends.”

The new motorhome was made possible with the support of the Investor Group (Otro Capital, RedBird Capital Partners, and Maximum Effort Investments) and the equity released from their recent investment (June 2023) which was reinvested to finance the project.

The Enstone-based outfit will celebrate its new hospitality at this weekend’s Italian Grand Prix in Monza in the presence of world-renowned French creator Philippe Starck, who designed the team’s motorhome.

Philippe Starck continually works on numerous projects around the world, from architecture and interior design to naval and spatial engineering, and industrial design of ‘everyday’ objects known and utilised by households across the globe.

The motorhome features three elegant floors for Alpine’s partners, guests, media, and team personnel during the busy European Grands Prix season.

The exterior structure is made up of custom-made steel frames, clad with an Alpine blue tint and mirror finish glass panels. The front façade features a satin stainless steel crossbar detail, with CNC machined connection details. Inside the structure, Philippe Starck has designed an interior that uses polished and textured stainless steel, warm wood, bark elements, and leathers producing an overall look inspired by nature.

Commenting on the new motorhome, Philippe Starck added: “The inspiration for the motorhome is the spirit of Alpine itself. Alpine has this French je-ne-sais-quoi, it is the haute couture of racing. The motorhome represents this elegance.

“It is not an object, nor architecture, it is all about speed. Its conception and construction work in the same way of a pitstop; everyone knows exactly what they have to do, and they do it with extreme speed and precision. All elements factor this in. It is incredibly complex, high-tech and challenging.”

Alpine’s Chief Commercial Officer commented:“We are delighted to welcome world-renowned Philippe Starck in Monza who imagined the new BWT Alpine F1 Team motorhome.

“The fantastic creative journey we’ve been on with Philippe Starck has been a first for Alpine and we are very proud of the ‘creation’. The state-of-the-art structure will house the team and host our partners and guests for years to come and has already proved a success.”

Alpine noted thar “the new hospitality unit is a major step in BWT Alpine F1 Team’s investment strategy with Otro Capital, RedBird Capital Partners, and Maximum Effort Investments as announced in June 2023. The Investor Group hold a 24% equity stake in Alpine Racing Ltd. to support Alpine’s growth strategy and sporting ambitions in Formula 1. The significant refinement of the team’s trackside operation is already assisting in strengthening valued partnerships, as well as forging new relationships for years to come.”

The hospitality unit houses state-of-the-art communications equipment in its meeting rooms and working areas ensuring seamless connections.

BWT also worked in collaboration for the new motorhome, providing water filtration technology to the entire water distribution system. They have provided the unique technology at each of the bar positions within the motorhome.

Further sustainability has been achieved by using the latest Renault Truck models, which provide a 10% fuel saving and 10% CO2 reduction by using the latest DE13 Turbo Compound Engine.

The structure was built by German specialised company Schuler Fahrzeugbau and is used at all European rounds of the Formula 1 season.