New sponsorship agreement for Ferrari

Ferrari is pleased to announce that it has reached a sponsorship agreement with the Telecom Italia Group, a leading telecommunications, media and internet company. Telecom Italia, through its Alice brand will thus become an official sponsor of the Scuderia Ferrari Marlboro, with a presence on the cars that take part in the Formula 1 World Championship.

"We are happy to embark on a partnership with a group as prestigious as Telecom Italia, which is a major industrial player," commented the Maranello marque's Managing Director, Jean Todt. "Innovation, the pursuit of excellence, speed and a spirit of competition are just some of the values we share with Telecom Italia and they will form the basis of a close and productive collaboration."

The agreement comes into effect as from 1st January 2007 and lasts for three years.