McGregor partners Spyker F1 Team

Spyker F1 Team is very proud to announce a new sponsorship agreement for 3 years with McGregor Fashion Group. The agreement consists of a sponsoring agreement as well as a licensing agreement. McGregor will launch a fashion line to be named "Spyker F1 by McGregor" which will be available in retail Spring 2007. This is another important step in order to make the Spyker F1 brand stronger and more attractive. The company is one of the strongest growing European fashion houses.

The McGregor brand couples Scottish influences with specific characteristics of American leisurewear: "The best of both worlds". Scottish immigrants established the brand in New York in 1921.

Initially McGregor was a Sportswear (leisurewear) brand only. After a Dutch consortium acquired the brand, considerable effort was made to extend the brand. Beside the famous Sportswear collection, a Business Wear collection was launched. Since 2000 there is also a womenswear, junior and baby collection. The logo of McGregor will be on the rear wing endplates of the race cars and on the race overalls and team shirts from the start of the 2007 F1 season.

"It is our aim to have strong and promising brands on our racing cars, brands that fit our strategy to become one of the most attractive F1 teams. McGregor is a famous brand with dominant distribution world-wide. We are happy that McGregor will use the Spyker F1 Team to increase their brand awareness and global presence. Outside this the "Spyker F1 by McGregor" line will support the Spyker F1 brand and bring it closer to the fans."

McGregor and Spyker share a unique heritage and "pure passion" for craftsmanship, design and exclusivity. We already had a close relation with the Spyker Squadron that is very successful. When Spyker Cars became the owner of an F1 Team we immediately decided that this would be a unique opportunity for us to make the McGregor brand even stronger. At the moment we are finalising the new "Spyker F1 by McGregor" collection which will be launched Spring 2007. We are really happy with this co-operation and proud that our brand is associated with this unique project. We are looking forward to the launch of the new orange F1 car and we like to wish Spyker F1 Team lots of success with their mission.

About McGregor

McGregor Fashion Group, founded in 1993, is a European fashion house that focuses on the design, purchasing, marketing, distribution and sales of brand name menswear, womenswear and childrenswear at the upper end of the market. McGregor and Gaastra are the most important brands within the group. The group furthermore includes the dress shirt brands Dimaggio, King, Elmior and Royal Cotton.
The strategy of McGregor Fashion Group is founded on a consistent brand policy. The Group`s brands are positioned at the upper end of the market. Conducting independent retail activities is considered an important instrument for promoting and supporting the group`s own brands. The brands owe their success to proven durability, a clear identity and the communication of a consistent image. Any newly acquired brands must also convey the same distinctive quality.
McGregor`s strategy is based on a diversity of distribution channels, which both strengthen each other and contribute to a balanced spread of activities. In addition to the approximately 3000 multibrand stores located throughout Europe, the brands of the McGregor Fashion Group are also sold via 182 shop-in-the-shops at department stores and larger retails fashion stores. The group`s brands are also sold via the group`s own retail trade activities, which comprise the McGregor monobrand stores, the Adam Meanswear chain and six factory outlets. In total, at the end of the financial year 2005/2006, the group was operating 83 of its own shops.
McGregor and Gaastra`s brand activities are focused on the international market. The shirt brands are primarily distributed in the Dutch market via independent meanswear shops and the activities of ETP (company and corporate image clothing) are also concentrated on the Dutch market.